With virtually an entirely brand new downtown area and a growing school district at its foundation, Sauk Rapids is a community on the move. The brand new Sauk Rapids bridge project infused new energy into the main business district of Sauk Rapids, it is home to fast-food restaurants, specialty shops, municipal offices and a major grocery store. Sauk Rapids’ expansive growth has led to the building of a new high school as well as investment by manufacturers on the Hwy. 10 corridor. Sauk Rapids enjoys a small-town feel, supported by a diverse mix of business and manufacturing jobs and new residential growth at its fringes.

Be seen by 11,543 adult readers in Sauk Rapids: The St. Cloud Times portfolio of weekly print products, pared with sctimes.com, reaches more than 11,500 or 92% of the 12,506 adults living in Sauk Rapids, MN an average of 6.2 times each week. No other media choice in Central Minnesota delivers the reach and frequency of your message better than Times Media.

Community Profile: Sauk Rapids, MN:

• 48% male, 52% female
• 18-34 year-olds: 3,968
• 25-34 year-olds: 2,713
• 35-49 year-olds 3,545
• 50-64 year-olds 2,584
• 65+ 1,567
• The average HH Income is $61,631
• 29% of Sauk Rapids households have annual incomes more than $75K.
• 70% of Sauk Rapids residents own their own home.
• 55% have at least some college education.
• There are 6,038 households in Sauk Rapids

Technology/media habits:

• 17% have an MP3 player (iPod, Zune, etc).
• 46% have broadband internet.
• 26% have digital cable service.
• 7% have done online banking in the past week.

Financial outlook:

• 22% have mutual funds
• 41% have a first-home mortgage
• 22% have a money market account
• 18% own stocks or stock options
• 15% own six or more credit cards

Consumer spending:

• Residents of Sauk Rapids spend more than $281 million annually in retail sales.
• Spend more than $22 million annually in restaurants and bars
• Spend more than $27 million annually on healthcare
• Spend more than $3.9 million annually in furniture stores
• Spend more than $32 million annually on vehicle purchases and leases
• Spend more than $21 million annually on apparel

Item planning to purchase in the next year:

• 26% plan to purchase a “big ticket” furniture item in the next year.
• 27% plan to purchase “any appliance” in the next year.
• 29% plan to do some sort of home remodeling in the next year.
• 75% are planning a domestic vacation this year.