As a regional shopping and healthcare hub for Central Minnesotan’s across a 120 mile span, St. Cloud serves as the primary destination for shoppers of all ages. Malls, entertainment options, auto dealerships and specialty healthcare services all draw residents from the region to shop and spend.

Be seen by 54,000 adult readers in St. Cloud. The St. Cloud Times portfolio of weekly print products, pared with sctimes.com, reaches more than 45,500 or 84% of the 54,200 adults living in St. Cloud, MN an average of 6+ times each week. No other media choice in Central Minnesota delivers the reach and frequency of your message better than Times Media.

Community Profile:  St. Cloud, MN:

• 51% male, 49% female
• 18-34 year-olds: 26,698
• 25-34 year-olds: 13,263
• 35-49 year-olds 15,119
• 50-64 year-olds 12,469
• 65+ 8,157
• The average HH Income is $61,617
• 27% of St. Cloud HH's have annual incomes more than $75K.
• 62% of St. Cloud residents own their own home.
• 62% have at least some college education.
• There are 30,946 households in St. Cloud

Technology/media habits:

• 15% have an MP3 player (iPod, Zune, etc).
• 41% have broadband internet.
• 27% have digital cable service.
• 8% have done online banking in the past week.

Financial outlook:

• 18% have mutual funds
• 26% have a first-home mortgage
• 19% have a money market account
• 14% own stocks or stock options
• 12% own six or more credit cards

Consumer spending:

• Residents of St. Cloud spend more than $1.4 billion annually in retail sales.
• Spend more than $188 million annually in restaurants and bars
• Spend more than $134 million annually on healthcare
• Spend more than $19 million annually in furniture stores
• Spend more than $164 million annually on vehicle purchases and leases
• Spend more than $109 million annually on apparel

Item planning to purchase in the next year:

• 22% plan to purchase a “big ticket” furniture item in the next year.
• 25% plan to purchase “any appliance” in the next year.
• 14% plan to do some sort of home remodeling in the next year.
• 61% are planning a domestic vacation this year.