Waite Park adjoins St. Cloud to the west and has continued to grow at a pace as commercial and residential developments have allowed tax reinvestment to support continued growth . With the majority of households living in apartment complexes, and a niche in patio home developments, Waite Park is a hard-scrabble, blue-collar unique bedroom community. Older, more established neighborhoods make up the core, along with a multitude of apartment communities housing younger residents and newcomers, while the fringes consist of new single family home developments, a bustling 2nd Street retail corridor and blue-collar industrial manufacturing facilities. Waite Park has long lived in the shadows of St. Cloud and is somewhat landlocked in terms of future development and yet, continues to grow and thrive, making it’s well-established, salt-of-the-earth residents valuable prospects for businesses in Waite Park and in the greater St. Cloud area.

Be seen by more than 5,700 adult readers in Waite Park: The St. Cloud Times portfolio of weekly print products, pared with sctimes.com, reaches more than 5,788 or 83% of the 7,014 adults living in Waite Park, MN an average of 5.0 times each week. No other media choice in Central Minnesota delivers the reach and frequency of your message better than Times Media.

Community Profile:  Waite Park, MN:

• 49% male, 51% female
• 18-34 year-olds: 2,221
• 25-34 year-olds: 1,303
• 35-49 year-olds 1,320
• 50-64 year-olds 820
• 65+ 881
• The average HH Income is $46,552
• 12% of Waite Park HHs have annual incomes more than $75K
• .
• 41% of Waite Park residents own their own home.
• 51% have at least some college education.
• There are 3,202 households in Waite Park

Technology/media habits:

• 26% have broadband internet.
• 22% have digital cable service.
• 5% have done online banking in the past week.
• 22% have gone camping in the past year

Financial outlook:

• 10% have mutual funds
• 14% have a first-home mortgage
• 11% have a money market account
• 8% own stocks or stock options
• 91% own a credit card

Consumer spending:

• Residents of Waite Park spend more than $118 million annually in retail sales.
• Spend more than $10 million annually in restaurants and bars
• Spend more than $12 million annually on healthcare
• Spend more than $1.4 million annually in furniture stores
• Spend more than $12.7 million annually on vehicle purchases and leases
• Spend more than $8.3 million annually on apparel

Item planning to purchase in the next year:

• 18% plan to purchase a “big ticket” furniture item in the next year.
• 22% plan to purchase “any appliance” in the next year.
• 39% of Waite Park residents use coupons regularly in grocery stores.
• The average household in Waite Park spends $739 annually on internet and/or mail order shopping.