• ROI Central Minnesota magazine:

Deliver your message to a niche market of influential decision makers

ROI Central Minnesota is the region’s premiere resource for economic information and professional content. Targeting area CEOs, business, government, service, education and retail leaders and top-level managers, ROI Central Minnesota magazine delivers a highly-coveted marketing audience of decision makers you can reach directly with your marketing message. ROI also is a valuable tool you can use to impact your business bottom-line.

ROI Central Minnesota Reader Profile:

• 87 percent are in CEO, Owner, President, Director or senior management positions.
• 60% are age 35-55
• 25% are age 60+
• 15 percent are 25-34
• 65 percent male, 35 percent female
• 97 percent own their own home
• 44 percent reside in homes valued at $300,000 or greater
• 21 percent reside in homes valued at $400,000 or greater
• 89 percent are employed full-time
Source: 2007 ROI market study

Content

A trusted business resource since 2005, ROI Central Minnesota is designed to provide economic and business information to help Central Minnesota decision-makers improve products and services upside their business and prosper. In collaboration with The Partnership and the SCSU Economics Department, the highly acclaimed Quarterly Business Report will the centerpiece of each ROI magazine. ROI is a comprehensive resource written for Central Minnesota business leaders and decision makers including: attorneys, builders and developers, real estate professionals, government officials, business owners, corporate business leaders, company managers, entrepreneurs and non-profit leaders.

Cover Story: Each quarter, an in-depth story will closely examine economic trends playing out in local business, relevant business topics and an overview of the current local economy.

Industry Feature: An in-depth look at Central Minnesota industries and how they might affect local businesses.

Strategic Thinking: Tips on topics that are relevant and can help decision makers better navigate today’s challenging business decisions.

Local Columnists: Local business management experts cover “Nuts and Bolts” – practical tips for today’s business executive.

Quarterly Business Report: Authored by local economics professors King Banian and Rich McDonald, the highly-acclaimed and comprehensive QBR provides insights into Central Minnesota’s current economic state and a look at Central Minnesota’s economic future.

Turning Points: Use it as a lead-generator or track local business incorporations, this comprehensive list includes the current quarters new business start-ups.

Tech Tips: Practical tips for leveraging today’s high-tech tools to advance your business capabilities.

Distribution:

Direct mailed to more than 4200 business decision makers each quarter. An additional 800 distributed at strategic business locations throughout the St. Cloud metro area.

ROI Magazine Profile
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