- ST. CLOUD TIMES:
Be seen by 100,000 adult readers. The St. Cloud Times reaches 99,229 or 71% of Central Minnesota adults an average of 4+ times each week. Readers are affluent with higher than average discretionary incomes giving them more purchasing power than the general market.
The St. Cloud Times readership profile:
- 50% male, 50% female
- 18-34 year-olds: 36,122
- 25-34 year-olds: 17,360
- 35-49 year-olds 26,476
- 50-64 year-olds 21,047
- 65+ 15,584
- 26% of readers have household incomes more than $75K.
- 71% own their own home.
- 70% have at least some college education.
- 38% have children under 17 in the household.
Technology habits:
- 21% have an MP3 player (iPod, Zune, etc).
- 71% have accessed the Internet in the past 30 days.
- 33% own a DVR.
- 42% have broadband Internet access.
Financial outlook:
- 21% have mutual funds
- 37% have home mortgages
- 21% have a money market account
- 18% invest in stocks or stock options
Items planning to purchase in the next year:
- 24% plan to purchase furniture - 13% are "very likely" to purchase furniture.
- 9% plan to purchase a major appliance.
- Over 5,500 plan to purchase a new or different home.
Times Media encompasses a diverse mix of more than 25 reputable products. Backed by extensive market research and in-depth data, our understanding of the marketplace complemented by our array of products, Times Media reaches more customers and delivers greater results than any other local media choice in the St. Cloud area.
Our Products: SCTimes.com | Mom's Like Me | Jam.mn | ROI Magazine |